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PROJECTWIJZER 10 - FOOD & BEVERAGE

Bijlage 5 Pure Farm Press Release

In view of the consumer’s increasing demand for quality and variety, PF has developed ambitious plans for expansion. With this expansion it also hopes to increase its position on the market. Pure Farm To Expand in Far East With New Production Lines Today Dutch Pure Farm unveiled a strategic plan to increase production through international investment scheme in new plants. The company is to invest over EUR 1.5 BN in a project situated in the heart of the Netherlands. The expansion project will make PF one of the largest dairy producers in the EU. The expansion will be completed by the end of November and become operatio- nal by the first quarter of next year. The additional plant is to reach full capacity by July next year; then PF intends to progress into the next phase of production: a further diversification of pro- ducts. PF CONTRACTOR AND DESIGNER The contract to design and install production lines at the plant has been awarded to MECHATRONICA , in a deal worth EUR45 M. The criteria for the project set by PF were for the production lines to be a copy of the existing equipment in the Netherlands for the end products to have the same quality and consistency, and that the production lines would be capable of rapid changeover from one product to another. PF develops, produces and sells natural, nutritional and high-quality dairy pro- ducts, fruit based drinks and ingredients. Taste, health, convenience, reliability and vitality for consumers are key to PF brands. PF plans to offer a wide range of products for the local markets in the Far East. The project therefore includes state-of-the-art storage systems for liquids and overflow protection devices (OPD). To achieve the set production capacity of the facility, the liquid processing capa- city has to be over 1,200,000 L per day. The contract for this liquid processing capacity expansion has been awarded to MECHANICAL ENGINEERING . The assignment includes the design, procurement and installation and high-quality maintenance of the necessary equipment. Equipment installed included micro- filter equipment for filtration of liquids (to filter out any microorganisms). A production line for the ultra-filtration of whey is also to be installed to separate proteins for refined whey products (whey protein additives for the food indus- try) and also a filter for the production of the liquids used in the various kinds of beverages apart from the milk. EQUIPMENT Brands & products